Small, medium and micro- businesses

Violet Vine provides smart, practical marketing and systems support to small, medium and micro- businesses that will help your business grow and thrive – minus the overwhelm.

You know it’s true. Contrary to what they’re called, running any small, medium or micro- business is a big, challenging job.

Violet Vine helps take the pressure off by supporting your marketing efforts and backend business system setups, so you can get back to doing what you love – serving more customers, more smoothly, and growing your business.

Violet Vine aims to become an extension of your team, whether that’s just you, or you and your 99 team members. We’ll be there to lend a hand with the things you know are important, but that you can’t seem to get to.

And we’re highly flexible – you choose how you’d like us to work with you. All at affordable rates, because we know what it’s like – we’re a small business too.

See below our menus of services most relevant to small, medium and micro- businesses.

Contact us today for a friendly chat, and together let’s get your business thriving.

Violet Vine gets results.

Don’t believe us? Our recent wins for one of our clients, an established online micro-business, have included:

  • Generating a 530% increase in monthly sales year-on-year (yes, you read that right!)

  • Instant auto-reponders now reply automatically to every new online enquiry

  • A sales funnel with a customised email sequence now follows up every new lead, including promotional offers at optimal intervals. No aggressive spamming here - just offers that add value and convert new leads into customers.

Service menus for small, medium and micro- businesses

Marketing services

    • Campaign strategy and planning

    • Tactical production

    • Implementation

    • Evaluation

    • Website content writing

    • Website content updates and maintenance

    • Website creation

    • Website optimisation

    • e-Commerce integrations

    • Online business location listings (Google Maps, Google Business listings, Bing Places listings, etc)

    • Business review platforms

    • Online directory listings

    • Brand messaging, personality and tone, and visual identity development

    • Mission, vision, and values alignment

    • Audience research and persona creation

    • Competitive analysis and positioning

    • Brand style guide development

    • Brand toolkit development

    • Website content

    • Ad copy (Google, Meta, LinkedIn, display ads for legacy media, printed collateral, etc)

    • Landing pages

    • Landing, product and sales pages

    • Product descriptions

    • Campaign slogans

    • Press releases

    • Media kits

    • Graphic design

    • Brand style guides

    • Branded templates for social media, email and reports

    • Desktop publishing

    • Publication production (e.g. newsletters, reports)

    • Blog and article writing

    • Website content creation

    • Website content updates and maintenance

    • Content planning and editorial calendars

    • Case studies

    • Award nomination submissions

    • Campaign strategy and setup

    • Newsletter development and production, including writing, design and distribution

    • Automated email sequences (e.g. onboarding, sales funnels)

    • Distribution list segmentation and optimisation

    • Digital ads campaigns (e.g. Google Ads, Meta Ads)

    • Analytics tracking and performance reporting

    • Social media strategy and audits

    • Social media content creation

    • Content calendars, scheduling and community management

    • Analytics tracking and performance reporting

  • Printed promotional materials

    Legacy media advertising

    Local community engagement

    Place-based promotions

    Physical signage

Smart system services

  • How’s your customer database looking? Does this question strike panic into your heart?

    Never fear! Whether you’re already using a customer database system or want to create one, we can help.

    Connect your website to marketing tools for hands-off list building, follow-ups and repeat business. And let us take the hard work out of it for you.

  • We can introduce seamless workflows that use website forms, email sequences, and customer databases to welcome new customers effortlessly.

    Make sure every one of your customers and leads is followed up to increase conversions and generate repeat business.

  • Things online have changed. Is your current website still up to the challenge?

    Chances are your website isn’t living up to current expectations, whether that be e-commerce, customer service or other business needs.

    We can review the backend system of your current websiteto see what else it can do, then set up those new tricks for you.

    Or if it’s just no longer fit for purpose, we can build a new one that will be – and do it affordably.

  • Do your current business systems talk to each other? This is often crucial to capturing and following up opportunities for repeat business.

    Let’s get that happening for you.

  • Set up the tools to auto-generate branded invoices and take the drama, dread and tedium out of invoicing day.

  • Bring clarity to your business’s everyday tasks. Even small benefits can benefit from this!

    Customise online tools for smoother collaboration and workflow clarity. From big-picture initiatives to daily processes, gain shared understanding over who’s doing what and when it’s been done.

  • How’s your business’s shared drive looking at the moment?

    Can your team members find what they need when you’re not around? Chances are it’s a bit of a struggle. .

    Let’s get it into ship-shape so everyone can find what they need, when they need it.

Comms services

    • Communications campaign strategic planning

    • Tactical production

    • Execution

    • Evaluation

  • Do you have a firm grip over your communications channels? Let us review them to find out:

    • Which are working best?

    • Are any missing?

    • Which are disjointed?

    • Are some not pulling their weight?

    • How can your use of channels be improved and audiences grown?

    • News items

    • Blog posts

    • Annual reports / reports of operations

    • Award nomination submissions

    • Speechwriting

    • Talking point preparation

    • Social media content

    • Corporate newsletters

    • Structural and copy editing

    • Proofreading services

    • Media releases

    • One-page backgrounders

    • Fact sheets

    • Pre-prepared visual content

    • Media opportunity talent coordination

    • Brand style guides

    • Branded templates for social media, emails and reports

    • Corporate reports (including annual reports)

    • Social media graphics

    • Fact sheets

    • Newsletters (print and e-newsletters)

    • Printed collateral: brochures, posters, flyers, postcards, physical signage

    • Graphic design

    • Brand style guides

    • Branded templates for social media, email and reports

    • Desktop publishing

    • Publication production (e.g. newsletters, annual reports, magazines)

    • Annual reports (end-to-end)

    • Newsletters

    • Brand magazines

    • Capability statements

    • White papers and briefing papers

    • Corporate brochures

    • Speechwriting

    • Talking points preparation

    • Leadership updates and stakeholder communications

    • Stakeholder engagement plans

    • Board communications and briefing documents

    • Award nomination submissions

    • Internal newsletters and bulletins

    • Intranet content and updates

    • Change communications

    • Employee value proposition (EVP) messaging

    • Internal communications campaigns

Can’t see what you’re after?

Whatever your needs, let’s chat anyway!


Since we’re highly experienced at marketing and communications services in their full breadths, chances are good that we can still help you.

And if we can’t? Worst case scenario is we’ll know another great marketing and comms service to connect you with.

Drop us a line and let’s chat about your needs. Let’s get your business thriving.